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Oris Eddu

Summer Fruit Market Collection

Late summer this year was such a salient time to enjoy all the colors before fall.  Random long walks to the farmers market cured the urge. It was all so beautiful.

From the hues of various fruits and flowers to the smell of fresh produce, I wanted to soak it all in. I sat down quietly on the bench and watched hundreds of people walk by. The elderly, the young, the couple, children. The look on their faces. The giggles. It was lovely. As I walked down, I could not resist the aroma of freshly baked croissant. The line was long. We all wanted a taste of something good.

Snagged myself some goodies from the market and slung my tote bag like a child as I headed back home. I knew it was time for a new collection. I was inspired. I didn’t want to leave it all behind in summer.

Few days later, I pushed myself out of my comfort zone to a 15-Day fruit challenge. Everyday was a new artwork on Instagram using the #fruitmarketbyble hashtag. At first, I tried my hands on digital, and then, in-between, acrylic painting. From curating a mood board to designing a collection, the entire process took about six weeks and I was pleased with the outcome. Some of the artworks made it to the collection stage, and some didn’t. It’s all part of the process.

One sure thing for creative juices to flow was to curate my own inspiration. I got myself a bag full of fruits and played around with motifs and compositions. It was fun!

The Inspiration

The Process

The Moodboard

The Collection

(flip through)


I hope this collection sparks happiness, color, vibrancy, and makes you smile – xoxo, Oris

Press Release: Breathe Live Explore Signs with Jewel for Licensing Representation

Jewel Branding & Licensing has announced its global licensing representation of Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu.

“We are very excited to represent Breathe Live Explore by Oris Eddu, and to expand this inspiring brand into multiple new key categories and territories around the world,” says Samira Henley, vice president, brand licensing, Jewel Branding & Licensing. “Breathe Live Explore is all about sharing positivity, mindfulness, love, acceptance, adventure and self-care through vibrant design. These are such important messages to communicate, especially now with so much stress, uncertainty and division in this world.”

Breathe Live Explore has garnered the attention from retailers including Target, who feature Oris Eddu in their Artist Series. Other collaborations include Oasis, Crate&Kids, Sand + Fog and PacSun. 

“As humans, the things we see, feel and interact with directly or indirectly impact us,” says Oris Eddu, founder, Breathe Live Explore. “As an artist, my goal is to bring and share beauty and joy with the world through meaningful art, positive messaging, kind words and vibrant colors, that could do as little as sparking optimism to reminding others how worthy they are, or giving them a reason to keep going. I believe art heals, and people start to heal the moment they feel heard or seen.”

Breathe Live Explore is available for licensing globally in health and fitness, apparel, accessories, home décor, paper products and other categories.



About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, Bouffants and Broken Hearts and Collier Campbell. JBL develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit

Source: License Global


For additional information, please contact:
Samira Henley, Jewel Branding & Licensing

BLE For Esjay Sports

It is unfortunate that approximately 3800 women and children are sexually assaulted daily in South Africa and only 0.4% of sexual offenders are held accountable for their actions.

I’m so thrilled to have partnered with Esjay Sports to launch a sportwear range ‘My Girl’ initiative to bring awareness to the severity and brutality of gender-based violence and sexual assault in South Africa.

The beautiful part is that a percentage of all sales of this range will be donated to The Rape and Abuse Crisis Centre at Angel’s Care, with the aim to help children who are survivors of gender-based violence, abuse and neglect. ⁣

– Oris


BLE For Oasis Fashion

This collection of t-shirts and sweatshirts showcases strikingly original designs and hopeful messaging. From exotic wildlife to lush green palm prints, this exclusive, limited-edition range features an irresistible selection of artwork you can treasure forever.

BLE For Unwind Studio

Unwind Studio has partnered with BLE to offer totally unique, artist-designed crafts you can’t find anywhere else. You get the satisfaction of making something with your own hands, and because Unwind Studio works with contemporary artists from all over the world, you’ll feel proud to decorate your home with your artwork at the end of the process. It’s a fun, creative way to de-stress and unwind, while making your own affordable art.

Learn More

BLE For Target: Wall Art

Target launches the Artist series which celebrates art and culture, and features artists of all backgrounds, experiences, and techniques. Oris Eddu, the artist behind Breathe Live Explore was featured in this series. Her travels and mindfulness practice inspired these pieces. This collection can be found in Target stores nationwide in the US and also online.